Queen Anne Naming Ceremony
One piece of agency creative, extended into the identity for a national launch event.
Challenge
The naming of Queen Anne on the Liverpool waterfront was the brand’s biggest live moment in years. A public event with thousands of guests, city wide visibility and press coverage. What existed was a single piece of agency creative. What was needed was everything.
Approach
I translated that one artwork into the full suite of event executions: street banners across the city, official invitations, social assets, event merchandise, wristbands and lanyards. Each was adapted to its own format and production method, while staying recognisably part of the same event.
Outcome
Over 50,000 people attended on the Liverpool waterfront.
The event generated 21 million social media impressions, and Cunard recorded its strongest booking month on record in the period that followed.